.YOU MAY not understand it, yet various fonts elicit different feelings. Serif fonts, along with tiny movements at the ends of characters, are usually discovered in publications as well as newspapers. They seem to be trusted and authoritative.
Sans serif font styles, which are plain, may show up present day and also informal. Graphic consistency provides viewers a sense that they understand where they stand up it assists to develop depend on. When it comes to The Economist, it sets the tone for our journalism.