.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to snagging billions in venture capital every year, have increased almost $360 million so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That slowdown is due to market concentration, elevated regulative tensions, and economical uncertainties.ADWEEK talked with five VCs who continue to purchase adtech companies, despite these challenges, regarding what they are actually looking for as well as what they avoid. Perhaps unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused innovations and also industry-specific locations including hooked up TV.